Data & insights

The page opens on the last 90 days. Buttons across the top switch to 30 days, 6 months, 12 months, or Year to date, and Custom opens a calendar where you pick your own start and end dates. Beside the buttons, a line spells out exactly which dates you are looking at and which prior period they are compared against. Charts follow the window automatically: ranges up to about three months are drawn week by week, longer ones month by month.

Overview is the pulse check: active students and families (with how many joined in your window), revenue collected, your attendance rate, your trial conversion rate, and how many families are past due — with each trend marked up or down against the prior period. Below the cards sit a revenue chart splitting tuition from one-time payments, your active dancers by level, and two lists worth acting on — students with low attendance and families currently past due — each with a button to the page where you fix it.

• Enrollment — the roster as it stands today: active, trial, and inactive student counts, your billing mix, and dancers by level, including a level-by-status table.
• Revenue — what you collected in the window, split into tuition and one-time payments, alongside what is still outstanding, the mix by payment type, and your top families by amount paid.
• Attendance — sessions marked, your attendance rate (present and late both count as attended), absences, a week-by-week trend, and class fill — how full each class ran against its capacity. A per-student table sorts the lowest rates to the top.
• Trials — trials started in the window, how many became members, and your conversion rate (counted over trials that have reached a decision — families still trying are excluded), plus where each recent trial stands today: converted, still active, ended, or cancelled.